MediaTrac™ Customer Loyalty & Service Retention Program Helps Auto Dealers Drive 24 Percent Increase in Customer Visit Frequency
San Ramon, Calif. – March 15, 2010 – MediaTrac, a marketing technology company providing
customized frequency marketing, customer loyalty, retention and media tracking programs, announced today that
it has reached a milestone for its customer loyalty and service retention program LoyaltyTrac®. LoyaltyTrac has surpassed 6 million Service Rewards program members and in 2009, dealers using the program enjoyed an average
increase of 24 percent in customer visit frequency and a 9.7 percent increase in customer spend, despite a down
market. LoyaltyTrac is the largest auto dealership-based customer loyalty rewards program in the US and its
membership base is equivalent to 58 percent of all the new vehicles sold in 2009.
“According to Michael Gorun, Managing Partner at MediaTrac, dealers using LoyaltyTrac are currently seeing month
over month increases in service department traffic and, in some cases, record revenue - even despite today's tough
economic climate, “We are extremely proud of the results our dealers saw in 2009, in the face of such a volatile
market. In times of stagnant vehicle sales growth progressive auto dealers are capitalizing on their existing
service department clients and bucking the trend of traditional service marketing. They realize the focus has to
be customer loyalty and retention and are turning to more proactive, more robust solutions like LoyaltyTrac that
provide a definite and measurable ROI.” Gorun said. ”
Dealers are having great success using LoyaltyTrac to market their service departments. According to Berge Ford,
its loyalty card members purchased more than one million dollars worth of parts and service in the first year on
MediaTrac’s LoyaltyTrac solution. The loyalty program is delivering hundreds of thousands of dollars in profit
to Berge with more than 100 percent return on investment in the first quarter.
“By more precisely marketing our services to customers, we were able to reduce our advertising costs by more than
$120,000 per year,” said Jim Crutcher, General Manager for Berge Ford. “The gains are significant and measurable.
And best of all, the loyalty program is giving our customers another reason to continue to come back to us for
vehicle purchases and service.”
A comprehensive, value-based customer loyalty approach builds loyalty with a broad set of customers. But even more importantly,
it focuses on the dealership’s most profitable customer profile—those who are frequent patrons, and those who buy a variety of
products and services. LoyaltyTrac builds loyalty by rewarding these customers, and provides incentive to the casual customer
to buy more goods. This strategy fundamentally changes the customers’ buying behavior so they buy more—and more frequently—from
the dealership. It’s a proven fact that customers enjoy getting rewards and are willing to buy more when they're rewarded for
their loyalty to a particular brand. In fact, 80 percent of customers who participate in a rewards-based customer loyalty program
say their membership in the program influences their purchasing decisions.
Building a loyal customer base with LoyaltyTrac enables a dealership to drive higher revenue and improved profit.
According to results from auto dealers using the program in 2009, if a dealership were to enroll each of their
service lane customers, the increase in service revenue would be $190,000 after 12 months (based on 420 ROs per month).
Dealerships are increasingly realizing that building meaningful customer relationships while providing some form of
member equity will lead to long-term success. MediaTrac LLC, expects to reach the seven million member plateau before
the end of 2010, along with a further increase in customer visit frequency for its dealers.
For more information about Ultracare contact Jeff Shenk at: 925-415-1300 or visit:
About MediaTrac™ LLC
Headquartered in San Ramon, California, MediaTrac, LLC is a marketing technology company providing customized
frequency marketing, customer loyalty, retention and media tracking programs. The company is one of the fastest
growing, privately held firms in Northern California. For more information visit
www.media-trac.com.
